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In my last blog on this subject (The Magic of SBU Analysis ), I described how the typical income statement masks the real causes of performance (both good and bad) for all but the simplest of companies. I suggest you read that article before reading this blog.

So, let's...

Does your profit and loss statement look like this?

*If this statement were generated from your accounting system, the Selling, General and Administrative expenses (such as management salaries, rent, sales compensation, advertising/promotion, utilities, etc.) would be p...

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